Production Log and Creative CV's

Production Log

At the start of the lesson, we mindmapped what creative media industries that we could go into, in the future.

Then after that, we then researched into job roles and as you can see, there are many opportunities to get involved in.

We also as a group put different roles that jobs would include in lines/lists. For example, a photographer would need patience as it’s all about timing to get the ‘perfect shot/image’ or you may need patience if you are about to take a picture of someone and they may not be ready for it.

The two jobs that I think I’d be capable of from above would be a Photographer and a Journalist. A photographer because in the past I have done a little, for example; taking photographs on my phone when on holiday. I also picked a Journalist because once again in the past, I have done a few articles on football.

Further Research

Pros of being a Photographer:

·         Hours of work can vary and may often include evenings and weekends. As a self-employed photographer, you would need to be flexible about when you worked. Part-time work may be possible.

·         Your working environment could also vary. You would often work in photographic studios, or you could work in various indoor or outdoor locations, depending on the job (assignment).

·         You would spend a lot of time travelling to assignments, which could be in your local area, around the UK or possibly abroad.

Cons of being a Photographer:

·         Freelance photographers are normally paid a fee for each job, or an hourly or daily rate. Rates can vary widely depending on experience and reputation, the type of assignment and the budget available.

·         Will be carrying heavy cameras around with you.

·         There is a possibility that you could be waiting around for some time for a job to become available.

·         Some jobs involve climbing ladders or working at heights, and you may sometimes need to lift and carry heavy equipment.

Routes onto Photography:

·         Most professional photographers have taken a college or university course to develop their technical skills. Experience and personal contacts in the industry are also important for building a successful career.

·         Certificate/Diploma in Photography and Photo Imaging at Levels 2 and 3 Certificate/Diploma in Photography at Levels 2 and 3 Certificate/Diploma in Art and Design (photography option) at Levels 2 and 3

Salary of a Photographer:

·         Starting salaries for assistant photographers can be between £12,000 and £17,000 a year.

·         Full-time photographers can earn between £18,000 and £50,000 a year.

https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/photographer.aspx

Pros of being  a Journalist:

·         You get to learn for a living.

·         You work on challenging and exciting projects.

·         You work among passionate, informed people.

·         You feel a strong sense of achievement.

·         You get to travel.

·         You get to meet a lot of interesting people.

·         You become an expert in your community.

Cons of being a Journalist:

·         Fewer employment opportunities.

·         Work Conditions/Environment.

Routes onto Journalism:

Most new magazine journalists have an HND, degree or equivalent qualifications. You may still be able to find employment without an HND or degree, as experience and specialist knowledge are highly valued in the industry.

You would have to be determined, proactive and persistent to get into magazine journalism. Gaining practical experience and building up examples of your published work in a portfolio could improve your career prospects. Ways to do this include:

·         Contacting magazines to ask about opportunities for unpaid work experience.

·         Contacting editors with ideas for articles relevant to their magazine.

·         Writing reviews of films, plays or products.

·         Volunteering to work on newsletters run by not-for-profit organisations.

·         Writing your own blog and have an online presence such as Twitter.

Salary of a Journalist:

·         Starting salaries can be between £18,000 and around £25,000 a year. With experience earnings can be up to £35,000 or more a year.

https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/magazinejournalist.aspx

In today’s lesson, we learned and used many skills. These skills included teamwork and independent research.  We worked as a team on creative media industries, what job opportunities there are to get involved in and what different roles you have to do/accept in different jobs, as well as talk about which two jobs would suit us the most from the table. After that, we had to independently research the two jobs that we had spoken about and include information such as; the pros and cons of the job, how to get into that job/what qualifications that you need and the salary that you would earn if you had that job. Today we also covered bullet point 3 and 5 on the assignment brief, we’ve researched into creative media industries, jobs/jobs roles and what is needed to have that job in the future.

Creative CV's

  


This is an example of a Creative CV where there are pros and cons of it, for when someone is viewing/reading it. The con of this poster is that it isn’t colourful and the fact that this person seems to be creative, arty and wanting to be an art director – you would think that the first thing they would have used would have been colour. However, they didn’t and that is what could be improved on. They could also colour code it with each colour and that can also show the viewer/reader that they’re organised. Other than the colour issue, everything else is great! The creativity, the design and the effort put into it, instantly shows what this person is about. Tracking is used in this CV as the exact measurement space between each letter is shown with the name of the person, the job he would like and what he can do. Leading is also used in what he can do, as the ascenders and descenders don’t overlay any other text or images for example and because of this, it’s eligible for the reader/audience. This CV is legible and readable also. Overall, this is a good example of a Creative CV.

                                                                                                      






This is an example of a Creative CV where there are pros and cons of it, for when someone is viewing/reading it. A con of this poster is that the graph at the top of the CV is covering nearly half of the page and it is arguably not that clear on what it is showing. So I think toning down the size of the graph would improve it. Another con is the layout as things seem to be all-over the place a little and there also is a bit of blank space that could be covered by an image or more information for example. In my opinion, that is what is needed to be improved on. However, a pro of this CV is that it has colour and seems to be colour coordinated. This can show the viewer/reader that they’re well organised. Tracking is used in this CV briefly as you can see with the name of this person. Leading is also used in the information at the bottom as once again, the ascenders and descenders don’t overlay any other text, images or any other information for example and because of this, it’s eligible for the reader/audience like the CV above. Overall, this is a not so good example of a Creative CV. However, with some improvements, this could turn into a good example of one.

Overall, both of these Creative CV’s would be suitable to hand in for a job application. However if you were to hand in the first CV over the second, then in my opinion you would have more of a chance in getting that job. Even though there is no colour, it is a lot more creative, the design is better and there has been a lot more effort put into it. This would instantly show me what this person is about.

In todays lesson we researched into a variety of creative CV's and produced a board on pinterest as a source of information. By researching into creative CV's, I took a good and bad example and explained the pros and cons of each one of them, as well as evaluating why one was better than the other. I skill I used today was independent research as I independently researched into creative CV's and picked out which ones that I wanted to use and talk about. This is also what I did for Project Connect and in Project Connect, it involves consistency and consistency is what I used today as the skill I used again was independent research.

The Shape Theory/Gestalt Theory

In todays lesson, we learned about Shape Theory/Gestalt Theory. If you don't know what Gestalt theory is then it is a psychology term which means a  "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

We also learned about the 5 principals, which are; Proximity, Closure, Similarity, Continuity and Symmetry.

Proximity - Proximity is when our brains piece things together.
Closure - Closure is when our brain pieces something together that might not actually be there.
Similarity - Similarity is when our brains see an image which for example is all the same thing going on in the image but we notice the colour first - due to it standing out more.
Continuity - Continuity is something that we are used too. For example if we have a book, we automatically read from the left to the right.
Symmetry - Symmetry is a mirrored effect. For example, the Taj Mahal.


This is a Proximity principal image.


This is a Closure principal image.



This is a Similarity principal image.


This is a Continuity principal image.



This is a Symmetry principal image.







These are 3 examples of Shape Theory. The first and third example simply just show the shapes with vibrant and different colours blending together. The second example shows Colour Theory and Shape Psychology. Shape psychology is what we think shapes represent, for example; a circle represents infinity as the circle keeps on going around.

Typography

This is a good example of Leading in Typography for when typing up an article. It can't be too little or too much as it has to be just right and eligible for the reader/audience to read it clearly and easily. So this means that you can't have bad ascenders or decenders as it will overlay other writing/information, it won't look as clear and is incorrect to have in a writing piece/article.





This is an example of Tracking in Typography for when typing up an article. Tracking is the exact measurement space between each letter.



This is an example of Kerning in Typography for when typing up an article. Kerning is the space between two letters of a word.



This is an example of Legibility and Readability. Legibility is the quality of being clear enough to read and Readability is the ease with which a reader can understand written text. The good thing about Legibility is that it is very clear to read which of course is very helpful as what is the point in trying to read something that you can't or that you may struggle with. For example this image below:
Readability is basically the same as Legibility, however it is set out in a more professional way.





This is an example of a Sans Serif poster. The font is big, bold and clear and stands out to a reader/an audience. The poster looks legible, futuristic and modern because of the colours used and the way it looks/the way it is laid out. Although this poster could appeal to any target audience, I think the majority would be set for a younger target audience.



This is an example of a Serif poster - you can also tell that it is Serif as you can see the strokes at the ends of the letters. The font is thinner, less stricter and is less at you compared to the Sans Serif poster. The poster is readable and it tries to be modern by using the colours that it does, however it is still old fashioned and it still set for an older target audience. This poster has overlapping leading, however it is still readable and it is still suitable to use.



This is an example of Font Family. A font family is the Complete collection of typefaces having the same point size and designed to work together. For example, a times Roman font family may include Times Roman Bold, Times Roman Extra Bold, Times Roman Italic, Times Roman Bold Italic, Times Roman Condensed and so on. I like this design because of how simple it is but also because of how much it stands out.



This is another example of Font Family. I like this design because although its the same colour font, the font changes size and angles/direction which is appealing to the eye.

Colour Theory

In today's lesson, we learned about colour theory. If you don't know what colour theory is then, colour theory is a body of practical guidance to color mixing and the visual effects of a specific colour combination. However, colour theory represents, shows and goes into many things, this includes; that it shows expression, provokes emotion and certain colours can catch peoples attention more than others. For example, vibrant colours would obviously stand out more because of simply, how bright they are and if you're an advertiser and trying to sell something to an audience, this would be something to look into.

 
We then looked into colour themes and these are colour themes that we looked into:

Analogolous - Analogous color schemes are formed by pairing one main color with the two colors directly next to it on the color wheel.

Monographic - Using a monochromatic schemes allows you create a color scheme based on various shades and tints of one hue.

Triadic - Triadic color schemes offer high contrasting color schemes while retaining the same tone. Triadic color schemes are created by choosing three colors that are equally placed in lines around the color wheel.

Complementary - a complementary color scheme is based on the use of two colors directly across from each other on the color wheel and relevant tints of those colors.

Split Complementary - A split complementary scheme includes one dominant color and the two colors directly adjacent to the dominant color's complement.

The colour White represents -  light, goodness, innocence, purity, perfection and cleanliness. - A product that is suitable for this colour is Shampoo/Shampoo and Conditioner, Shower Gel or even soap as it fits in with purity and cleanliness.

The colour Grey represents - cool, neutral, balance, emotionless, moody and dull. - A product that is suitable for this colour is Chewing Gum as they have a silvery/grey Chewing Gum packet as it fits in with being a cool colour as the taste is 'cool and fresh'.

The colour Purple represents - royalty, power, nobilty, luxury, ambition, magic and creativity. - A product that is suitable for this colour is a witch/wizards Halloween Costume as it fits in with being magic.

The colour Yellow represents - joy, cheerful, clarity, energy and honour. - A product that is suitable for this colour is a Banana as it fits in with energy.

The colour Green represents - nature, fertility, active, growth and freshness. - A product that is suitable with this colour is Starbucks.

The colour Black represents - power, elegance, formality, death, evil and mystery. - A product that is suitable with this colour is fashion.

The colour Pink represents - sweet, nice, playful, cute, romantic and charming. - A product that is suitable with this colour is Doughnuts as it fits in with being sweet and nice - (to eat).

The colour Red represents - love, danger, passion, strength, blood, fear and desire. - A product that is suitable with this colour is Lindt/Lindor as it fits in with love and desire - (to have/eat it).

The colour Blue represents - trust, loyalty,wisdom, calmness, intelligence and instructional. A product that is suitable with this colour is social media as many social media logos are blue.

The colour theory in this poster is suitable as the dark colours blend well with the lighter colours. For example, the dark brown doors go well with the red Jurassic Park logo/sign as it makes it stand out. This should be the aim as Jurassic Park is the title of the film! This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.






The colour theory in this poster is suitable as the dark colours are very plain but smart and a little bit classic looking at the same time - this goes with the film genre as Bond is a CIA agent. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title.

The colour theory in this poster is suitable as dark red, yellow, dark orange and black blend well together. The brighter colours are chosen because red, yellow and orange represent fun between them and they also to me represent sun/summer as they're quite vibrant colours that are used. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title and artists/bands, as well as a little bit of Kerning with the artists/bands too. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.



The colour theory in this poster is suitable as its a dark background, therefore having bright image characters put on top of that will really stand out. This will show/tell the reader that the bright image characters will have a part to play in the film or maybe the whole film. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.