Tuesday, 27 September 2016

Colour Theory

In today's lesson, we learned about colour theory. If you don't know what colour theory is then, colour theory is a body of practical guidance to color mixing and the visual effects of a specific colour combination. However, colour theory represents, shows and goes into many things, this includes; that it shows expression, provokes emotion and certain colours can catch peoples attention more than others. For example, vibrant colours would obviously stand out more because of simply, how bright they are and if you're an advertiser and trying to sell something to an audience, this would be something to look into.

 
We then looked into colour themes and these are colour themes that we looked into:
Analogolous - Analogous color schemes are formed by pairing one main color with the two colors directly next to it on the color wheel.
Monographic - Using a monochromatic schemes allows you create a color scheme based on various shades and tints of one hue.
Triadic - Triadic color schemes offer high contrasting color schemes while retaining the same tone. Triadic color schemes are created by choosing three colors that are equally placed in lines around the color wheel.
Complementary - a complementary color scheme is based on the use of two colors directly across from each other on the color wheel and relevant tints of those colors.
Split Complementary - A split complementary scheme includes one dominant color and the two colors directly adjacent to the dominant color's complement.

The colour White represents -  light, goodness, innocence, purity, perfection and cleanliness. - A product that is suitable for this colour is Shampoo/Shampoo and Conditioner, Shower Gel or even soap as it fits in with purity and cleanliness.
The colour Grey represents - cool, neutral, balance, emotionless, moody and dull. - A product that is suitable for this colour is Chewing Gum as they have a silvery/grey Chewing Gum packet as it fits in with being a cool colour as the taste is 'cool and fresh'.
The colour Purple represents - royalty, power, nobilty, luxury, ambition, magic and creativity. - A product that is suitable for this colour is a witch/wizards Halloween Costume as it fits in with being magic.
The colour Yellow represents - joy, cheerful, clarity, energy and honour. - A product that is suitable for this colour is a Banana as it fits in with energy.
The colour Green represents - nature, fertility, active, growth and freshness. - A product that is suitable with this colour is Starbucks.
The colour Black represents - power, elegance, formality, death, evil and mystery. - A product that is suitable with this colour is fashion.
The colour Pink represents - sweet, nice, playful, cute, romantic and charming. - A product that is suitable with this colour is Doughnuts as it fits in with being sweet and nice - (to eat).
The colour Red represents - love, danger, passion, strength, blood, fear and desire. - A product that is suitable with this colour is Lindt/Lindor as it fits in with love and desire - (to have/eat it).
The colour Blue represents - trust, loyalty,wisdom, calmness, intelligence and instructional. A product that is suitable with this colour is social media as many social media logos are blue.



The colour theory in this poster is suitable as the dark colours blend well with the lighter colours. For example, the dark brown doors go well with the red Jurassic Park logo/sign as it makes it stand out. This should be the aim as Jurassic Park is the title of the film! This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.






The colour theory in this poster is suitable as the dark colours are very plain but smart and a little bit classic looking at the same time - this goes with the film genre as Bond is a CIA agent. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title.


The colour theory in this poster is suitable as dark red, yellow, dark orange and black blend well together. The brighter colours are chosen because red, yellow and orange represent fun between them and they also to me represent sun/summer as they're quite vibrant colours that are used. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title and artists/bands, as well as a little bit of Kerning with the artists/bands too. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.



The colour theory in this poster is suitable as its a dark background, therefore having bright image characters put on top of that will really stand out. This will show/tell the reader that the bright image characters will have a part to play in the film or maybe the whole film. This poster also includes Tracking Typography as it has the exact measurement space between each letter of the title. The poster also includes Leading Typography at the bottom which is written correctly with the ascenders and decenders being clear and not overlaying any other information.










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