Wednesday 28 September 2016

The Shape Theory/Gestalt Theory

In todays lesson, we learned about Shape Theory/Gestalt Theory. If you don't know what Gestalt theory is then it is a psychology term which means a  "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied.

We also learned about the 5 principals, which are; Proximity, Closure, Similarity, Continuity and Symmetry.

Proximity - Proximity is when our brains piece things together.
Closure - Closure is when our brain pieces something together that might not actually be there.
Similarity - Similarity is when our brains see an image which for example is all the same thing going on in the image but we notice the colour first - due to it standing out more.
Continuity - Continuity is something that we are used too. For example if we have a book, we automatically read from the left to the right.
Symmetry - Symmetry is a mirrored effect. For example, the Taj Mahal.

Forced perspective- gives the image a story and creates a comical view on perspective. The shoes are not in proportion to the man standing there.:
This is a Proximity principal image.

Gestalt- The image of the eye repeats throughout, creating similarity. There is closure as the eyes appear to be shaped by the negative space between the legs towards the bottom of the image. This is created using a contrast between the figure/ground.:
This is a Closure principal image.

Beauty Photography by Jaques Bagios, these are some other beauty images that i feel are really effective, the caps on the models are acting as gels creating a cast of colour across the models face, i also really like the contrast of lip colour to the colour of the cap such as red and green together i would like to try a similar but use gels instead of the caps.:

This is a Similarity principal image.

Image result for a book open
This is a Continuity principal image.

Image result for taj mahal

This is a Symmetry principal image.

Great colour theory/paint blending/cool looking project... can there be even more student choice somehow???:

An infographic explaining the basics of colour theory and shape psychology in relation to logo design & branding.:

Art With Mr Hall: Primary Colour Gradients II grades 5/6:

These are 3 examples of Shape Theory. The first and third example simply just show the shapes with vibrant and different colours blending together. The second example shows Colour Theory and Shape Psychology. Shape psychology is what we think shapes represent, for example; a circle represents infinity as the circle keeps on going around.


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